Employer Branding Trends 2023
As we enter 2023, the labor market is still recovering from the effects of the pandemic – with labor shortages, the Great Resignation and signs of another recession, it’s more important than ever for companies to rethink their talent acquisition and retention strategies.
Talent shortage directly links to three key themes:
- Employer brand management
- Sourcing and recruiting specialized talent
- Talent retention and employee engagement through flexible working arrangements and remote work policies, as well as investment in training and development programs.
Trend 1: Employer brand surveys for engagement
Retaining existing employees is becoming increasingly difficult, making it important for companies to have mid-term and long-term strategies in place to improve the overall culture. One way to do this is through employee engagement surveys, which gather data on what makes and would make the organization an attractive employer. The results of these surveys can then be used to improve the existing employer brand and how it is communicated. By gathering feedback from employees on a regular basis, companies can identify areas of improvement and make changes that will increase employee engagement and retention. This is particularly important in today’s job market, where the competition for top talent is fierce and companies need to do everything they can to retain their best employees.