Rules of an excellent employee value proposition

What is an employee value proposition? The EVP is a platform for both communication and action. It provides a key reference point for employer brand management to establish the desired brand associations in the mind of the target audience…

AIDA model in employer branding

To convince your precious target audience to apply for a position in your company, you need to know about a model that describes their relationship stage with your company. Knowing that there are candidates at every step of this model at…

Are employer brand and EVP the same thing?

They are absolutely not. The employer brand is the brand you create as an employer by managing the process with a strategic and holistic approach that includes your EVP. EVP (employee value proposition) is a platform that you will use…

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