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Employer Brand Management
Are employer brand and EVP the same thing?
They are absolutely not. The employer brand is the brand you create as an employer by managing the process with a strategic and holistic approach that includes your EVP.
EVP (employee value proposition) is a platform that you will use…
Employer Brand Management in 3.5 steps
As you develop your employer brand strategy, it can take a lot of time and become frustrating to list and prioritise the things To Do. I want to share a simple step-by-step method that I developed over the years from my experience from more…
Employer Brand Management – Podcast
Host: Andrea Premate (Marketing Director @HR World)
Guest: Ali Ayaz (Founder @Employer Brand Academy)
Bill Boorman on recruitment, employer branding, candidate experience
Bill Boorman is “King of Social Recruiting”. He advises on the integration of social recruiting for organizations. He writes a range of content from blog posts to white papers. An advisor he works with a range of companies like Clinch.io…
The VW employer brand – what should they do right now?
How are 600,000 VW employees feeling? Compared to the massive coverage re costs, legal, senior leaders, recalls and impact on customer trust, respect and health, the workforce impact has not got the comment it deserves.
Yet from an…
How to Turn the Candidate Experience into an Employer Branding Strategy
Thinking and executing like a marketer has never been truer than for talent acquisition professionals today. Low employment and a tight job market has made recruiting a highly competitive exercise in attracting the individuals who will help…
The Employer Brand Manifesto
Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside recruiting team, we aren’t recruiters. If we live in marketing, we’re a very different breed of marketer. The market itself…
What is an EVP and how is it created?
It is the answer to the question “What do you promise for me to start working in your company (or stay here)?” to be asked by a candidate or an employee. It describes what it is like to be working in your organization as well as its…
What would you do if it were you?
Four weeks ago, Lisa started working as the HR director in a pharmaceutical company called Salutto, which is an Italian company with a Turkish partner and has operated in Turkey for ten years. The director before her had worked with a team…