Setting the Standard: Employer Brand Stars Announces 2025 Winners
The industry’s global benchmark in employer brand management, evaluated by expert jurors, honours excellence and recognises organisations that set new standards in talent and culture. Employer Brand Stars has officially announced the 2025 winners, once again reaffirming its position as the global benchmark for employer branding excellence. This year’s results underscore the rigour and prestige of the programme.
Employer Brand Academy
Guided by a distinguished panel of international jurors, Employer Brand Stars applies stringent evaluation criteria to ensure that only organisations demonstrating true innovation, measurable impact, and sustainable employer brand practices are recognised. Unlike many award programs, Employer Brand Stars limits recognition to a maximum of three awards per category—and in cases where entries do not meet the minimum standard, no award is given. This commitment to excellence has made the program one of the most respected honours in the field.
By celebrating organizations that have successfully connected business strategy with people strategy, the 2025 edition of Employer Brand Stars not only showcases the best practices of today but also points toward the future of work, where employer brand serves as a cornerstone of competitive advantage.
By honouring excellence across twelve categories, the 2025 awards reflect both the breadth and depth of employer brand innovation worldwide. They highlight how diverse approaches—from strengthening inclusion initiatives to reimagining onboarding or elevating digital candidate experiences—are shaping how organizations attract, engage, and retain the talent that drives their success.
The Employer Brand Stars jury underscored the importance of excellence in employer brand management as a business driver.
“Employer brand management is no longer just a function of HR or marketing—it is a strategic imperative. What we recognize through Employer Brand Stars are organizations that do more than recruit talent; they build cultures that inspire, sustain, and empower people to thrive. These winners are not only competing for talent, they are shaping the future of work itself,” noted by Ali Ayaz, president of the judging committee.
A Global Signal for Excellence
This year’s winners exemplify that truth. Whether through pioneering digital solutions, embedding inclusion into core operations, or elevating wellbeing to a board-level priority, each represents a model for others to learn from.
The 2025 Employer Brand Stars Awards reaffirm the program’s mission: to recognize, inspire, and elevate the organizations setting new benchmarks in employer brand management worldwide. By highlighting these leaders, the awards do more than celebrate achievements—they create a roadmap for others striving to align business success with employee experience.
For top management and HR professionals, Employer Brand Stars serves as both recognition and resource: a trusted signal of what excellence looks like, and a platform for understanding the trends shaping tomorrow’s workplaces.
The full list of 2025 winners, along with detailed category insights, is available at https://employerbrandstars.com/winners/