Print ad sending guide

The following guidelines apply to advertising copy supplied to Employer Brand Magazine 

We wish to reproduce your images to the highest possible standard. When supplying us your digital photos, we recommend that images are with a minimum resolution of 300dpi. We cannot be held responsible for low quality of images provided by you.

Most computer monitors only have 72dpi resolution. A satisfactory display on screen does not mean satisfactory magazine reproduction as more than three times this resolution is needed when lithographic printing is used.

If the file size doesn’t exceed 11MB,  you can send the artwork by email. For larger artworks, please e-mail us your download link where we can download the file.

File types
Print ready PDFs should be made in CMYK using PDFx1a profile. The PDFx1a profile can be found when exporting to PDF or when distilling a Postscript file using Acrobat Distiller. The PDFx1a profile contains a series of well defined subsets that protects the integrity of the fonts and colours contained therein.

* Fonts will be properly embedded into the file
* All colour data must be greyscale, CMYK or named spot colours. The file cannot contain RGB, LAB data.
* Encryption cannot be used.

EPS files from Illustrator are acceptable CS2-CS5 (Creative Suite 5), with text save to outlines/paths
or supply all fonts and hi-resolution Photoshop files (300dpi) usually saved in JPG, TIFF, PSD or EPS formats.

While our production department will do everything they can to ensure that your advertising is processed as error-free as possible, we cannot take responsibility for the colour reproduction of any PDFs containing RGB pictures and logos.

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