James Ellis [http://jamesellis.us] is an employer branding consultant [http://employerbrand.consultant] and the host of The Talent Cast [http://thetalentcast.com], a weekly deep-dive into the mechanics and theory of recruitment marketing and employer branding.
Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside recruiting team, we aren’t recruiters. If we live in marketing, we’re a very different breed of marketer. The market itself…